|
TWELVE
MONTHS TO YOUR IDEAL PRIVATE PRACTICE
by Lynn Grodzki
Psychotherapist
and business coach Lynn Grodzki has created a user-friendly workbook
to serve as your business coach for a year. Brand new in 2003, each
chapter begins with a list of evaluative questions followed by action
steps, field work suggestions and help with setting monthly goals.
She covers a wide range of subjects including making peace with
money, developing willpower, and positioning yourself and your
practice for the future. Focuses on examining your strengths and
weaknesses, where you gain energy and identifying what kind of business
you want. 329 pages.
bk/twe
$25.95 ea
|
Lynn’s
program is not only practical but inspirational as well. Reluctant
entrepreneurs are pointed in the direction of success from the
first month as she leads them, step by step, toward their desired
goal of realizing financial success...
—Olivia Mellan, Author of Money Harmony |
Read the table of contents |
EXCERPT:
Improve Your Networking Materials
Your networking materials —your brochures, business cards, and other public relations packets you send to others —need to reflect the best of who you are and what you do. Use this simple checklist to evaluate and improve your materials.
- My brochures and advertisements identify the benefits and solutions I offer, not just the features of my practice (my academic degrees, the types of training I have, the issues or populations I work with).
- My brochures, flyers, and advertisements reflect my basic message and ask clearly for referrals, where appropriate.
- I use everyday, understandable language in my materials that indicate what I hear my clients say that they want, versus the technical terminology that signals the way I (or my profession) diagnose.
- I niche my services not just by population or issues I address, but by the outcomes I consistently deliver.
- I really like the way my business card looks and what it says.
- I measure the results of my work with clients by conducting surveys, research, studies, evaluations, or exit interviews. I include references to my consistent results in my materials.
- I like the professional look of all my materials including the colors, use of graphics, professional layout, and design elements.
